Axivate Capital

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The rapidly growing start-up socialAudience has received an investment from the Axivate Technostarter Fund and will use it to develop its technology further and to internationally expand its business.

The company is founded by Ruben Niet and Wouter Theijsmeijer, both experienced internet entrepreneurs and has developed advanced technology which enables companies to link online advertisement campaigns to CRM-data of premium publishers. With their technology, they transform CRM data in an anonymous database, in which the data will be enriched and linked to a user interface.

Ruben Niet: “socialAudience is a quickly growing company and currently employs 7 people. We will use the investment to develop our technology further and to speed up our international expansion”.

With this transaction, Axivate has acquired 50 percent of the shares in Qualizorg. The other 50 percent of the share are hold by founder Rutger van Zuidam. With this investment Qualizorg will strengthen their position as a leading company for quality indicators in healthcare.

Qualizorg focuses on collecting, controlling and getting more insight in quality indicators of healthcare providers. Qualizorg is the market leader and has over 6.000 contracts with healthcare organizations such as physiotherapists, pharmacists, general practitioners, speech therapists and hospitals.


  • Axivate Capital
  • Kauwgomballenfabriek Lab
  • Willem Fenengastraat 4B
  • 1096 BN Amsterdam
  • The Netherlands